https://www.dynakos.com/growth-tips daily 0.75 2024-02-19 https://www.dynakos.com/growth-tips/how-to-do-a-site-audit monthly 0.5 2023-10-18 https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697655068039-LBTLBTS2TNB3TXU8G7WC/image-asset.jpeg Growth Tips - How to Perform a Website Audit (and find the holes in your funnel) - Step 1: The State of the State: Reconnect with your business, your audience, and the market in general. This is a brush-up, in case you’re not already doing it regularly. But when things go south or aren’t behaving the way you think they should, this is where to start. https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697655333901-LU0I6J00TVH2W6FZFYVJ/image-asset.jpeg Growth Tips - How to Perform a Website Audit (and find the holes in your funnel) - Step 3: Analytics Review Is your data telling you what you think it’s telling you? https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697655534882-SNJZ7Z2GS0TPSFALZ17B/image-asset.jpeg Growth Tips - How to Perform a Website Audit (and find the holes in your funnel) - YOU MADE IT! https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697655181535-1CNQR2Z5HZPM6VY9X2OR/image-asset.jpeg Growth Tips - How to Perform a Website Audit (and find the holes in your funnel) - Step 2: Experience Walkthrough: Next, go back to basics and experience your entire site and process as your audience does. https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697655259001-WVY1KY7BRWCYUJVLDYPR/image-asset.jpeg Growth Tips - How to Perform a Website Audit (and find the holes in your funnel) https://www.dynakos.com/growth-tips/3-tools-for-conversion-rate-optimization monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697471704794-TFI6FOGN5VBB978M7ZSP/image-asset.jpeg Growth Tips - 3 Tools to Use for Conversion Rate Optimization - Analytics The gold standard of analytics is still Google Analytics (GA). It’s free up to 10m hits per month, and offers a comprehensive toolkit. There’s just honestly no reason to go anywhere else as a small to medium business unless you have an app or hate Google products. https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697473255858-AAXPJ8F92LN85KUSMZYV/image-asset.jpeg Growth Tips - 3 Tools to Use for Conversion Rate Optimization - Honorable Mentions: Usertesting and Surveys If you have a really complicated funnel and you know you should be getting somewhere but just can’t seem to get traction, check out Usertesting.com. It’s pricey. Very. But if nothing else is giving you answers, this definitely will. If Usertesting is out of the question for financial reasons, your best bet is to put up some quick surveys on your site. GetSiteControl is a good tool for that, and it’s cheap and easy to use. https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/1697471972176-RQYKVNYEJVF62O2GI52A/image-asset.jpeg Growth Tips - 3 Tools to Use for Conversion Rate Optimization - A Testing Program This is The Big Question right now. With Google’s Optimize shuttering, a lot of companies are facing the bitter prospect of actually having to pay for an independent testing program. Google plans to develop a new platform that works in tandem with GA4, but it’s not here yet, and you’ve still got to test. So what do you use? You have some options: https://images.squarespace-cdn.com/content/v1/64da5ab82a798614239e310a/84215cdc-24e7-488e-8905-501576761322/Eyetracking_heat_map_Wikipedia.jpg Growth Tips - 3 Tools to Use for Conversion Rate Optimization - Heatmaps and Session Recordings Analytics and a testing program are going to tell you the WHAT. In order to make informed choices about how to choose the better option, you also need to know the WHY and the HOW of how users actually interact with your product, and it helps immensely to have heatmaps and session recordings. 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