Courtney Steen

Helping businesses succeed through intensve user research, A/B testing, conversion optimization, and
growth product management.

 

3 Ways to Work with Me

Weekly Office Hours

Totally free. Book 30 minutes on my calendar, and let’s talk about whatever optimization or product challenges you’re dealing with.

One-Time Assessment

$200-$400. Tell me your primary goal or pain point, and I will perform a quick usability and conversion assessment. Turnaround is 2-3 days.

Full Service Programs

From full A/B testing to analytics and marketing audits to analytics implementation, I offer a lot to get your program back on track.

Deep Product Thoughts

Thoughts about work, technology, professional relationships, user research, psychology, leadership, and other fun things. Read what you like.

Growth Tips
No, AI Can’t Replace Product Managers Anytime Soon
No, AI Can’t Replace Product Managers Anytime Soon

Some thought leaders and pundits claim that the tech layoffs of the last 18 months is the beginning of AI replacing product management jobs. That’s not really possible—here’s why.

How to Start an A/B Testing Program
How to Start an A/B Testing Program

Committing to a rigorous A/B testing program yields a lot of value and growth potential. But it’s different than run-of-the-mill product management and requires a different mindset and a different setup. You need at least 2 different people performing a few different functions. Then there’s a formula to follow for developing and prioritizing a backlog.

How to Perform a Website Audit (and find the holes in your funnel)
How to Perform a Website Audit (and find the holes in your funnel)

Use this exercise to identify all the places where you expect one thing but find it’s not aligning with reality, and then ask yourself why that is, and investigate it.